Google Skillshop
Free Google product certifications — Analytics, Ads, and more
Google Analytics certification is required at most digital agencies
Google Skillshop is Google's official training platform offering free certifications for Google Analytics (GA4), Google Ads Search, Display, Video, and the Google Digital Marketing & E-commerce Professional Certificate. These credentials are widely recognized in digital marketing roles.
4 certifications in CertPath
Google Data Analytics
Google Data Analytics Professional Certificate
Google's entry-level data analytics career credential — no experience required
Domain
Data
Level
Entry Level
Exam Cost
$234
Study Time
~180h
GA4
Google Analytics Certification
The standard credential for digital analytics professionals
Domain
Marketing
Level
Entry Level
Exam Cost
$0
Study Time
~10h
Google Ads Search
Google Ads Search Certification
Demonstrate expertise in Google Search advertising
Domain
Marketing
Level
Entry Level
Exam Cost
$0
Study Time
~5h
Google Digital Marketing
Google Digital Marketing & E-commerce Certificate
Google's beginner-to-job-ready digital marketing credential
Domain
Marketing
Level
Entry Level
Exam Cost
$234
Study Time
~180h